CEO & Board Advisor for Growth, Transformation & Profitability in Sports & Sports-Tech.
I work with owners, boards and CEOs to sharpen direction, align operating models, and deliver measurable results especially in high-stakes growth and transformation phases.
20+ years executive leadership | ex Nike | €500M–$1B P&L responsibility | Europe-wide teams and marketplaces.
Experience that creates clarity.
I bring 20+ years of executive leadership across sporting goods, retail and sports-tech with full P&L accountability and a track record of scaling, transforming and stabilising complex organisations.
My work sits at CEO and board level. I help leadership teams make sharper decisions, move faster, and execute with discipline from strategy and governance to commercial engines, operating cadence and leadership structure.
How I support organisations.
I act as an operating sparring partner for owners, boards and CEOs across four areas:
Advisory & Board
Support.
Strategic sparring at ownership and board level, governance, priorities, decision quality and critical calls in complex situations.
Growth, Transformation &
Turnaround.
Resetting momentum through clear strategy, organisational alignment and execution discipline, with profitability as the constant.
Go-to-Market & Commercial
Scaling.
Building scalable commercial engines: go-to-market model, sales structure, pricing logic, CRM governance, KPIs and operating cadence.
Sports, Retail & Sports-Tech Expertise.
Deep sector expertise across sporting goods, retail, marketplaces and platform-based models, including subscriptions and digital growth.
Who I work with.
I typically work with organisations and leadership teams in the following contexts and situations.
Owners and Boards
Privately held companies, family owned businesses and investor backed organisations seeking strategic clarity, governance support and an experienced sparring partner at board level in complex business situations.
Founders and Scale ups
Founders and leadership teams in growth phases who require focus, structure and a scalable operating model to translate ambition into execution and sustainable performance.
Retailers and Brands
Retailers, brands and platform businesses navigating transformation across channels, markets and business models within sports, retail and adjacent industries.
Executive Experience and Expertise.
I have held full executive responsibility for complex, international businesses across sports, retail and sports tech, operating at the intersection of growth, transformation and profitability. My experience is shaped by leading organisations with end to end accountability for strategy, performance and results, navigating scale, structural change and increasing complexity across markets, channels and operating models over extended leadership cycles.
General Management and C level
Leadership.
Full executive accountability for strategy, organisation, performance and outcomes across multi country and multi channel businesses, including profit and loss ownership, governance structures and senior leadership teams.
Growth Strategy and
Transformation.
Definition and execution of growth strategies, transformation programmes and turnaround initiatives, aligning strategic intent, organisational design and operational execution to deliver sustainable performance over time.
Marketplace, E commerce and Omnichannel Models.
Executive leadership of marketplace, e commerce and omnichannel business models, with a strong focus on economic fundamentals, margin discipline, capital efficiency and scalable operating structures.
Go to Market and Commercial
Excellence.
End to end responsibility for go to market strategy and commercial performance, including operating models, pricing logic, sales organisations and strategic account governance across international markets.
Organisation, Leadership and Operating Models.
Design, leadership and evolution of high performing organisations, covering team structures, leadership development, decision making frameworks, KPIs and operating cadence in both corporate and growth environments.
Sports, Retail and Digital
Platforms.
Long standing executive experience across sporting goods, retail, sports tech and digital platforms, combining sector depth with leadership in innovation, platform based business models and subscription driven growth.
Engagement and mandate types.
I work with owners, boards and leadership teams in clearly defined roles, aligned with the specific context, objectives and phase of the organisation. I also take interim executive mandates (CEO/CCO/GM) in transition phases when full decision ownership is required.
Board and Advisory Mandates
Long term advisory and board roles, providing independent perspective, strategic challenge and experienced judgement at ownership and board level. Focused on direction, governance, major decisions and long term value creation.
Executive Advisory
Direct sparring with CEOs and executive teams on strategy, organisation and performance, typically alongside existing leadership structures. Designed for situations requiring clarity, focus and experienced judgement without operational line responsibility.
Interim and Transition Mandates
Temporary executive roles during phases of transition, transformation or leadership change. Full ownership of scope, decisions and outcomes for a defined period, ensuring continuity, stability and progress.
Project and Transformation Mandates
Clearly scoped mandates addressing specific strategic or organisational challenges, such as growth initiatives, restructuring or operating model design. Outcome oriented, time bound and embedded closely with leadership teams.
Let’s talk.
I work best through focused conversations with owners, board members and senior leaders who value clarity, experience and honest exchange.
If you believe there is a relevant context to explore, I welcome an initial conversation to assess fit, perspective and next steps.
Contact
You can reach me directly via LinkedIn or email.
All conversations are handled discreetly.